Yesterday I took a break from the challenging road of startup marketing and spent the day being inspired by peers and leaders in the media, technology and life.
The overarching theme of the conference is storytelling, which is really the new buzzword for marketing. Storytelling has always been at the heart of brand creation and elevation. Even in the driest B2B presentation, you are creating the image in the buyer’s mind of a better organization, driven by the successful use of new tools.
As the app marketplace becomes increasingly more and more crowded, the latest numbers being over 1 million offerings in each of the Apple and Google stores, it is becoming more and more difficult to elevate products above the noise. Some thoughts on taking your product to the next level from yesterday’s speakers:
Noel Lee of Monster Cable– Romance your product, make others fall in love with it. No one “needed” better cables, but his passion to help others experience better audio has driven category expansion and profit.
Kym McNicholas– Show me, don’t tell me. Create an emotional connection. Every good product interview should revolve around five must have points and there should be stories for each. Stories that don’t involve the words: revolutionary, game changer, leading and thought leader.
Brian Solis- Businesses need to create experiences to succeed in the future. Good marketing “creates a sense of urgency to do something with it.” This is key to preventing your app from being removed from someone’s phone. Check out Brian’s new book for more. “What’s the Future of Business?”
My favorite panel was on competitive analytics. What is clearer and clearer to me every day is that marketing requires more math than ever before, which as a liberal arts major who took the minimal amount should frighten me. But, it doesn’t as I think that all the new available data just makes me smarter than ever before. The key is figuring out what the right metrics are for your business, which will tell you whether or not your strategy is successful.
Favorite speakers who I’d like to hear on a panel again:
Jolie O’Dell @jolieodell
Kumi Rauf @ilovebeingblack
Jai Decker @jaidecker
Chris Heuer @chrisheuer
Sarah Cornwell @sccornwell
Sites/Apps that I need a minute to check out:
Tracker, Kissmetrics, Compete, TimeHop
Want to get inspired today? Follow the conference on Twitter at #sfprsummit